Production and Exhibition of a Music Promo

• Promote both album and single sales
• Promote new artists to an audience and maintain an audience focus on an existing artist
• Promote an image of an artist or band that is exciting and dynamic
• Entertain audience and encourage replays of the video
• Create visual images that convey the meaning and story of the song

Exhibition of a music promo

A brief history -

The 1960s and 1970s saw music videos as a feature film tied to albums and singles. This was the start of music fans craving visuals to go alongside their tunes

Music TV shows like top of the pops were where musicians promoted their music.

MTV launched 1^st august 1981 with the Buggles video, enabled fans to watch music videos 24 hours a day and offered the artist to visualise their music

In 2005 YouTube was created by google and in 2009 Vevo was created for licensing so the music video would in turn make money for the artist

 

 

 

 

Conventions

Performance music video

• Footage of the artist performing. The mode of the address may be direct
• Clips from the concert footage which often shows the crowd and makes the viewer feel part of the concert
• Artist may perform their song in an unusual place
• Footage of the band in informal situations illustrate their job

Narrative music video

• Tell the story of the song lyrics through technical codes and how the video is edited.
• A music video can take the form of a short film to communicate the meaning of the song by using the same narrative techniques as a feature film.

• Use actors to tell the story of the song, although there may be a hybrid of performance and narrative where some shots show the cut of the artist performing with in the story line.